Alex Kuguk· EU/US · Remote
Open to sales leadership roles

Alex Kuguk

Commercial DirectorHead of Sales

I build and lead B2B sales teams, with responsibility for pipeline, pricing, forecasting and renewals.

EU · English, Ukrainian, Russian, German (B1).

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12people in sales and customer success at Creative Quarter
~$5Mannual company revenue at Creative Quarter
20+companies signed to three-year leases by my Forum team
14business centers and warehouses in Forum’s portfolio
  • Salesforce
  • HubSpot
  • Pipedrive
  • Apollo
  • Clay
  • ZoomInfo
  • lemlist
  • Instantly
  • Smartlead
  • Expandi
  • Dripify
  • HeyReach
  • n8n
  • Make
  • Zapier
  • ChatGPT
  • Claude
  • Gemini
About

Building a sales team and running it

I've spent 25+ years in B2B sales and procurement, working with buyers of office space, managed services and commodities. I build the sales process and the team to run it. Pricing, forecasts and renewals have been part of that job, alongside winning new business.

At Creative Quarter, I built the revenue function for a workspace business with about $5M in annual company revenue. I grew the team to 12 across sales and customer success. We sold workspace together with legal, HR, payroll and IT services. Before that, I led a leasing team of seven at Forum Group Ukraine.

I now run evadava, an outbound service for B2B SaaS, and work part-time at CitedLift. I'm looking for a Commercial Director or Head of Sales role where I can build and lead a B2B sales team.

How I work

What I bring to a sales team

Sales organization

built pipeline, forecasting, hiring and renewal processes at Creative Quarter.

Team leadership

grew sales and customer success to 12 at Creative Quarter; led seven leasing staff at Forum.

Pricing and packaging

combined workspace with legal, HR, accounting and IT services at Creative Quarter.

Target accounts

opened the technology segment at Forum and define ICPs and qualification criteria for evadava campaigns.

Leadership in practice

From commercial scope to results

Two examples of building the team and sales process behind complex B2B contracts.

Creative Quarter · 2021–2023

Building the revenue function

Business scope
A workspace and managed-services business with approximately $5M in annual company revenue.
What I built
Pipeline, forecasting, pricing, hiring and renewal processes; a 12-person team across sales and customer success. Combined workspace with legal, HR, payroll and IT services for technology companies.
Reported outcome
Occupancy increased by at least eight percentage points.
Role details and dates →

Forum Group Ukraine · 2020–2021

Building a leasing team and pipeline

Business scope
A commercial real estate portfolio of 14 business centers and warehouses.
What I built
Recruited and led a seven-person leasing team, opened the technology segment as a named-account base, and rebuilt Creatio CRM around leads and pipeline.
Team outcome
20+ companies signed to three-year leases.
Role details and dates →
Career

Experience

Current work, followed by my leadership roles and earlier career.

Go to Creative Quarter →
Sep 2026 - Present1 mo

Business Development Manager

CitedLift (part-time) · Amsterdam Area, Remote

Sell AI-visibility audits to B2B brands in Europe and the US.

  • Lead prospecting, discovery, audit and proposal for new business
Apr 2023 - Present3 yrs 6 mos

Founder

evadava (self-employed) · Remote

Run an outbound service for B2B SaaS, with fees per qualified meeting held.

  • Define the offer, target accounts, ICP and meeting qualification criteria
  • Set pricing, terms and contracts and take responsibility for campaign delivery
  • Run campaign setup, messaging, deliverability and reply handling
Jul 2025 - Oct 20254 mos

Business Development Manager

Superheroes.marketing · Toronto, Ontario, Canada

Owned international new business for a B2B marketing agency serving North America and Europe.

  • Led client and partner conversations through to commercial proposals
  • Introduced a regular dormant-MQL reactivation process with need-status checks and clear CRM statuses
Aug 2021 - Apr 20231 yr 9 mos

Sales Director → Chief Revenue Officer

Creative Quarter · Kyiv, Ukraine (CRO: Hybrid)

Sales Director · Aug 2021 - Mar 2023
Chief Revenue Officer · Mar 2023 - Apr 2023
Promoted to CRO in March 2023.

Premium workspace and managed services business with about $5M in annual company revenue, 3,000+ workplaces and roughly 16,000 m² of Class A space. Reported to the CEO and co-founder.

  • Built the revenue function: pipeline, forecasting, pricing, hiring and renewals; grew the team to 12 across sales and customer success
  • Combined workspace with legal, HR, payroll and IT services for technology companies, selling to founders and COOs
  • Raised occupancy by 8+ percentage points; quota attainment above 95% and annual client retention above 80%
  • As CRO, owned sales, pricing and commercial strategy, with targets for net-new sales, total revenue and EBITDA
May 2020 - Jun 20211 yr 2 mos

Sales Director

Forum Group Ukraine · Kyiv, Ukraine

Commercial real estate group with 14 business centers and warehouses. Reported to the Director of Operations.

  • Recruited, trained and led a seven-person leasing team that signed 20+ companies to three-year leases
  • Opened the technology segment as a named-account base and rebuilt Creatio CRM around leads and pipeline
  • Managed anchor-tenant relationships and renewals; maintained portfolio occupancy above 75%
Feb 2014 - May 20206 yrs 4 mos

Senior Sales Executive & Investment Lead

Youxian Investments · Hong Kong SAR (Remote)

Early-stage growth fund investing across sectors, including IT. Reported to the VP of VC Investments.

  • Helped portfolio companies develop positioning, their first sales processes and commercial KPIs for board reporting
  • Screened 100+ ventures for investment and supported assigned IT projects with early seed fundraising
Feb 2010 - Nov 20133 yrs 10 mos

Chief of Bunkering Operations, Procurement DivisionBuying side

Fedcominvest Monaco S.A.M · Monaco

Built fuel procurement for a 75-vessel fleet: roughly 350,000 tonnes a year and an annual procurement budget of $200M+. Reported to the group’s owner.

  • Established the department’s tendering, purchasing, delivery control and reporting processes
  • Negotiated international fuel supply and maintained a supplier network for port-by-port price comparisons
Jul 2000 - Feb 20109 yrs 8 mos

Head of Sales, Crude and Oil Products

MKD-Group · Moscow, Russia

Crude oil and products group covering trading, export and pipeline logistics. Progressed from sales in Kyiv to Head of Sales in Moscow; reported to the owner.

  • Originated and closed supply contracts and led the pipeline crude sales desk
  • Introduced deal approval based on proceeds after duty and freight
  • Added a crude grade and developed the logistics chain for a Far North condensate project

Education

Sep 2012 - Jul 2016

The Russian Presidential Academy of National Economy and Public Administration (RANEPA)

Bachelor's degree, Economics
Sep 1999 - Jul 2004

Kyiv National Economic University

Specialist Degree, Finance · Full higher education in Finance, qualification of Economist

Top skills

Download the resume

My experience, responsibilities and results in a downloadable PDF. Available in English and German.

Download resume (PDF)
Contact

Let’s talk about your sales leadership role

For Commercial Director or Head of Sales opportunities, email me or connect on LinkedIn. You can also reach me on WhatsApp or Telegram.